c.1960 Ski Switzerland for $4 A Day Scandinavian Airlines SAS Jets Skiing

Date: 1960
Artist: Kasser 
Size (in): 40” x 25.25” 
Size (cm): 101.6 x 64.1
Condition: A-/B+
Linen backed: No

This is a vintage original poster promoting Switzerland as a skiing destination issued by the Scandinavian Airlines System SAS Airline.   This poster features an Après-ski view captioned in German, French, English, Italian and Spanish as Switzerland, The Skiers’ Wonderland.   Text on the poster reads: 

ALL THIS FOR $4.00 A DAY - FLY SAS JETS TO SWITZERLAND – SAVE 25% NEW LOW FARES SCANDINAVIAN AIRLINES SYSTEM  

The lower margin indicates “Published by the Swiss National Tourist Office, Photo Kasser, Printed in Switzerland”.   This poster isn’t dated but came with others dated around 1960 and looks to be from that same time period and you would have to back that far to find skiing in Switzerland for $4 per day.  

This vintage original poster has no tape or pinholes and shows just light handling wear including edges lightly bumped in spots and slight creasing.   The colors are strong and the poster was probably never hung up or used.   Overall condition is very good for this vintage original.