1942 Electronics A New Science For A New World Herbert Bayer General Electric

Date: 1942
Artist: Bayer, Herbert
Size (in): 11" x 8.5", 32 pages
Size (cm): 28 x 21
Condition: B+
Linen backed: No

This Modernist masterpiece of a booklet on the emerging field of electronics was created by the influential Austrian-American graphic designer Herbert Bayer for the General Electric Corporation and issued in 1942. Bayer received his commission for this work from Leo Lionni, another towering figure among 20th century graphic designers, who was art director of the New York City advertising firm N.W. Ayers at the time.

Bayer’s remarkable use of photomontage, dynamic layout, color illustration and diagrams communicate a bold new world and brighter future made possible by General Electric’s innovations in the field of electronics. Bayer was the last surviving member of The Bauhaus where he had a close association with Vasily Kandinsky, Laszlo Maholy-Nagy and other luminaries of the school.

This vintage original booklet is fully complete and well intact with moderate handling wear including slight creasing to the covers. Included with the booklet is a small brochure on the Frazier Hunt radio news program featuring a photographic image of Hunt that appears in the booklet and a printed form letter from General Electric titled What Will Electronics Bring To The World Of Tomorrow?  Overall condition is very good.