1943 Willys-Overland Motors Buy A Part For Our Jeep Factory Poster Set WWII

Date: c.1943
Artist: Unknown
Size (in): 45” x 35”
Size (cm): 114.5 x 89
Condition: B+
Linen backed: No

This vintage original and very rare WWII poster was issued by the Willys-Overland Motors company in advance of the 1943 Schools-At-War “Triple Threat” Jeep War Bond Campaign. These posters were designed for use in schools and used to raise money toward the purchase of Jeeps for American forces fighting overseas. The poster indicates each Jeep costs $1,165 and illustrates 19 different essential Jeep parts such as Engine, Hood, Tires, Clutch and more. The price for each part shown totals $1,165. As the students raised funds they would cut out illustrations of the various parts off the companion sheet and past them onto the poster until they had raised $1,165 needed to “send a Jeep down the ramp”.

The Willys MB Jeep is widely considered one of the most essential pieces of equipment in the Allied arsenal during WWII. Dwight Eisenhower praised the Jeep and General George C. Marshall called it “America's greatest contribution to modern warfare.”

This vintage original poster is unused and measures 45” x 35” and includes the unused companion parts sheet that measures 22” x 14”. This poster shows some toning from age, slight wear on the fold lines and light handling wear. This poster ships folded as issued. Overall condition is very good.