1957 United Air Lines Pacific Northwest by Joseph Binder Sailboats Modernist

Date: 1957
Artist: Binder, Joseph
Size (in): 40.5 x 24.875
Size (cm): 102.9 x 63.2
Condition: B+
Linen backed: Yes

This beautiful Mid-Century travel poster was created by Joseph Binder for United Air Lines to help promote the Pacific Northwest as a travel destination. In Binder’s Modernist reductive design sailboats glide elegantly across a placid lake with a snowcapped mountain visible in the distance as a United Air Lines airliner passes by in the skies above.

Joseph Binder’s career began making travel posters in his native Austria before emigrating to the United States in 1934. Binder’s highly regarded style achieved worldwide recognition when his now iconic poster designs were selected for promotional use by organizers of the 1939 New York World’s Fair. Following the great success of Binder’s New York World Fair posters his services as graphic designer were eagerly sought by major clients including Fortune magazine, United Airlines, Jantzen Swimwear and the United States Navy among others.

This vintage original poster has been professionally linen backed with some expert touch up as needed including repair to a couple short tears on the edges and mitigation to some bumping along the lower right corner. A single piece of tape that ran across the back of the poster just below the United Air Lines at the top of the poster was removed and neutralized before the poster was backed to linen. The colors are strong and the poster displays beautifully. Overall condition is very good.