1997 Apple Think Different Alfred Hitchcock
1997 Apple Think Different Alfred Hitchcock
1997 Apple Think Different Alfred Hitchcock
1997 Apple Think Different Alfred Hitchcock

1997 Apple Think Different Alfred Hitchcock

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Date: 1997
Artist: Unknown
Size (in): 36” x 24”
Size (cm): 91.5 x 60
Condition: B+
Linen backed: No

This vintage original poster was issued by Apple, Inc. as part of the company’s 1997 Think Different advertising campaign. Apple’s Think Different campaign was a play off IBM’s Think advertising slogan which traces it roots back to the early 20th century. A series of these Think Different posters were issued in a few different sets each featuring important and iconic personalities of the 20th century including legendary filmmaker and Master of Suspense Alfred Hitchcock. The Hitchcock poster offered here was in Set 1 so one of the first Think Different campaign posters.

These posters were widely reproduced but this is an original from the 1997 first run in the 36” x 24” size and the Apple copyright in the upper right hand corner. This poster shows light to moderate handling wear including slightly bumped edges and light creasing to the lower left hand corner. The poster has no tape or pinholes and was probably never hung. Overall condition is very good.


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