1923 Taggart Baking Company Bread Trolley Card Sign Indianapolis
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Date: 1923Artist: Unknown
Size (in): 27” x 11”
Size (cm): 68.5 x 28
Linen backed: No
This is a vintage original overhead trolley car cardboard sign issued as advertising by the Taggart Baking Company of Indianapolis. This sign shows a Machine Age style illustration of workers attending to one of the Taggart Bakery Company’s mammoth commercial ovens. Golden loaves of wholesome Taggart Bread are whisked along a conveyor belt with machine like precision with text that reads These great gas heated traveling ovens make secure the quality and flavor in every loaf of TAGGART’S BREAD. The Taggart Baking Company is most remembered today as the company that, in 1921, gave the world Wonder Bread, the first pre-sliced bread to be sold nationwide. In 1925 Taggart was acquired by the Continental Baking Company.
This vintage original trolley card sign has a 1923 copyright by Taggart Baking Company printed in the lower margin and also shows “Printed by THE TABARD PRESS, New York City”.
This sign is fully complete and well intact with a few scattered spots and small stains in the image area. There are a couple small stained areas showing in the margins and the tip of the upper right hand corner is a bit bumped in the margin. The colors remain vivid and the sign displays beautifully. Overall condition is very good.